Typically, young people don’t respond well to being told what to do. But with Gen Z males making up a significant portion of non-recyclers, Return-It needed them to clean up their recycling habits. Our solve? A bit of light judgement from their peers using language and debatable social scenarios they can relate to.
Crushing workloads. Near-constant overtime. Staff shortages. Patients in the halls. And no help in sight. To be a nurse in British Columbia in 2022 was to step into a nightmare. BC residents needed to be reminded of the horrible conditions nurses were forced to work through, and wake up to the pressing dangers posed to our healthcare system.
Tofino is famous for spectacular sunsets over waves that have crossed the Pacific just to crash there. But what happens in the early hours? We discovered some of the most amazing Tofitians you’ll ever meet; those who waken with the wildlife, catch dawn waves, capture first light and share timeless wisdom.
Long before craft beer was “a thing”, Granville Island Brewing had built a reputation for top-quality brews that were a step above the rest. But new boutique breweries had encroached on that position. We needed to help GIB re-establish its crafty bone-fides and regain market share in the ongoing brew-wars.
