Crushing workloads. Near-constant overtime. Staff shortages. Patients in the halls. And no help in sight. To be a nurse in British Columbia in 2022 was to step into a nightmare. BC residents needed to be reminded of the horrible conditions nurses were forced to work through, and wake up to the pressing dangers posed to our healthcare system. 

Who brought this to life:

Art Director: Adam Briggs
Copywriter: Kate Qually
Creative Director: Neil Shapiro
Director: Bill Hawley

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It's What's on the Inside